Taarof is the Persian ritual of hospitality — you offer, then insist, past politeness. This menu carries that into taste: guests tick, score, and photograph the dishes they loved, and those tastings are carried forward — between your restaurant and every other Taarof venue, and into the guest's own companion app. You see what's worth insisting on; never who.
Interactive demo — tap a tickbox or a score chip. Choices persist on this device.
01
In context — on a real restaurant site
The widget inherits a neutral cream/ink palette by default and adapts to light or dark hosts. Restaurants theme it via three variables (background, ink, accent).
🔒trattoriadelborgo.it/menu
Trattoria del Borgo
StoryMenuReservationsContact
Bologna · est. 1962
The pasta you came for.
Hand-rolled tagliatelle, slow ragù, a wine list that argues with itself.
Menu
À la carte
Tick what you've tried — your scores travel between every restaurant that uses Taarof.
No account is needed to read. Ticking sends a magic-link email — it takes seven seconds and works on any restaurant's embed thereafter.
Sign in to save your ticks
Inline, never a redirect away from the restaurant's page.
Why? So your tastings travel between restaurants. We send one email, no password.
F
Signed in
Your ticks now travel with you. Try another restaurant's site — they're already there.
Score it — Tagliatelle al ragù
Tap a chip; the menu pill updates everywhere on the page.
Your score
Tagliatelle al ragù
Tap above to score · also updates the menu
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Tastings are private to the guest. The restaurant only sees aggregate counts and average scores — never who tried what.
03
What the business sees
Honest, anonymized signal. Not "here's who liked the lasagne" — but "here's how the lasagne is actually doing, and what's quietly underperforming."
T
Trattoria del Borgo
taarof.app/dashboard · 1 location
Active guests
132
+24 vs prior 30d
Tastings logged
418
+18%
Avg score
8.0
+0.2
Repeat-order rate
36%
−3pp
Most-loved dishes
Ranked by average score among guests with 3+ tastings.
1
Tagliatelle al ragù
88% tried · 96 tastings
8.7
2
Tiramisù della casa
71% tried · 78 tastings
8.4
3
Lasagne verdi
52% tried · 41 tastings
8.2
4
Tortellini in brodo
64% tried · 53 tastings
7.9
5
Cotoletta alla bolognese
24% tried · 19 tastings · slowest mover
7.1
Tastings — last 30 days
Ticks per day. Friday spikes are reservations night.
Apr 5Apr 12Apr 19Apr 26May 3
Quietly underperforming
High menu position, low tasting share — candidates to swap.
Insalata di stagione
11% tried · avg 6.4
6.4
Vitello tonnato
14% tried · avg 6.8
6.8
04
What guests get — the companion app
Same data, different surface. Every tick made in any restaurant's embed shows up in the guest's own journal — alongside photos they shoot of meals at home, and the dishes they've tried that aren't on any embed.
9:41●●● 5G
Taarof
Track every dish you've ever loved.
you@email.com
Email me a magic link
Sign in
Magic-link only. No passwords. Same email as the embed.
9:41●●● 5G
Discover
🔍Search restaurants or dishes
Near youUse location
Trattoria del Borgo
Bologna · 240m away
Osteria Francescana
Modena · 45km away
Le Petit Bistrot
Paris · 24 rue de Rivoli
Recently tried
T
Tagliatelle al ragù
Trattoria del Borgo · Apr 28
9
A
Asparagi al forno
At home · Apr 26
7
🔍Discover
✦Log
◐You
Discover
Search anywhere, find what's nearby, see what you've eaten recently.
9:41●●● 5G
‹Trattoria del Borgo
Trattoria del Borgo
Via Dante 12 · Bologna
Starters
Tortellini in brodo
Pork & parmigiano in capon broth
—
Mains
Tagliatelle al ragù
Hand-cut egg pasta, slow Bolognese
—
Lasagne verdi
Spinach pasta, béchamel, ragù
—
Dessert
Tiramisù della casa
Mascarpone, espresso, cocoa
—
🔍Discover
✦Log
◐You
+
Menu — the heart
Same tickbox + score as the embed. Tap any row above; it syncs across every surface.
9:41●●● 5G
‹Tagliatelle al ragù
Tagliatelle al ragù
You've eaten this 3 times.
Log it again
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5
6
7
8
9
10
Add a tasting
Your tastings of this dish
Trattoria del Borgo9
Apr 28
Trattoria del Borgo8
Mar 14
Trattoria del Borgo7
Feb 02
Similar dishes elsewhere
Da Cesare8
Jan 18
At home7
Nov 30
Dish detail
All your photos of this exact dish, plus matches from other restaurants. The "do I order it again?" answer.
At-home and off-menu meals. Photo is resized to 1600px on the long edge and stored privately.
9:41●●● 5G
You
Sign out
frederik@email.com
47
Dishes tried
12
Restaurants
7.4
Avg score
History
T
Tagliatelle al ragù
Trattoria del Borgo · Apr 28
9
A
Asparagi al forno
At home · Apr 26
7
T
Tortellini in brodo
Trattoria del Borgo · Apr 22
8
S
Steak frites
Le Petit Bistrot · Apr 17
9
C
Carbonara
At home · Apr 15
8
🔍Discover
✦Log
◐You
You
Stat block + the full chronological timeline of your eating, every photo you've shot.
05
The same guest, across every Taarof site
Once you sign in on any embed, your tastings travel with you. The network effect benefits every business that joined.
Your view, across three sites
Different restaurants — same identity, same tastings. Tap any tickbox to try it.
Trattoria del Borgo Bologna
trattoriadelborgo.it
Tagliatelle al ragù
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Tiramisù della casa
—
Lasagne verdi
—
Le Petit Bistrot Paris
lepetitbistrot.fr
Steak frites
—
Soupe à l'oignon
—
Tarte tatin
—
Hotel Aurora Lisbon · breakfast
hotelaurora.pt/breakfast
Pastel de nata
—
Açorda de gambas
—
Bifana
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Why this matters for businesses. A first-time visitor who's already a Taarof user arrives with intent — you can see they've loved similar dishes elsewhere and surface a "you'd probably like…" prompt without ever knowing who they are.
Two surfaces, one product. The widget lives on a restaurant's own site; the companion mobile app lives on the guest's phone. The same identity and the same tastings flow between them. Restaurants get aggregate signal; guests get a personal journal — including the photos they shoot of meals at home that no restaurant ever served.